To grow its share of the business market, Samsung launched its Futurescape initiative during 2014. Futurescape is a series of events organised by Samsung to showcase technology in a variety of different industries. The events are focused on Samsung’s latest business-to-business solutions to help increase productivity, efficiencies and engagement for the enterprise. The interactive events are a chance for industry leaders to experience real-life technology solutions in immersive environments.
In October, Samsung held its first Futurescape Retail event involving a number of technology partners at a pop-up store in Westfield London. The event was targeted at retail industry decision makers, providing a space for Samsung and its partners to showcase solutions to the industry. As part of this, Samsung wanted to demonstrate how beacons can be used in retail to create a personalised experience with relevant content and messaging being delivered to customers.